South Africas First Afro-Centric Condom Brand
Based upon our survey and research done, e.g. face-to-face market research with end users, community pharmacies, other independent pharmacies, the public in general; pertaining to condoms which are currently available in the market. Our research indicated that there is a demand for an “African” named and branded condom to cater specially for the African market, which will be easily identifiable by the target group.
Apart from the aforementioned, research has indicated that the current standard size condom available in the market does not fit well enough, ingraining fear in the end user that it may burst thus, not allowing them to fully enjoy their sexual activity. Taking the aforementioned into account, we have developed our condom/s to “fit” all sizes of the target market. The development has been completed and is quality assured.
The result based on the research done ensued the creation, development and branding of our range of condoms..
BOSSO 45 - Key Features
The BOSSO 45 brand is a locally inspired condom brand taking inspiration from our shared heritage. The design and condom are uniquely afro-centric, one of a kind which speaks to our shared heritage, history and identity.
BOSSO 45 (Four Five) comes from the local “Khasi” “Township”slang.
“BOSSO” which once translated means BOSS, KING or “MAIN MAN” and “45” (Four Five) which once translated, means PENIS, COCK. Combining these 2 elements creates a uniquely South African “African” name which is easily understood across most of Southern Africa. BOSSO 45 (Translated King Cock/Penis) speaks to the individual and represents a part of South Africa rarely seen and represented by the mainstream. This gives us an uniquely identifiable logo that will stand out above our competition. The African continent around the BOSSO 45 represents unity and pride in our heritage and unique peoples.
The Packaging /Box:
The Packaging /Box Redesign:
Our foil is the colour of gold with the logo printed in the centre, representing the high-quality materials used in the manufacturing of the condom inside.
We have taken special care in the design of our condoms, making sure they meet all regulatory requirements. After extensive research we have designed a superior condom which is larger than that found in western and eastern countries to suit the unique demographic of Africa.
Length: Our condom comes in at 190mm above the general internationally accepted length of 180mm. Width: Our width comes in at 56mm with room to stretch allowing for a secure yet comfortable fit. This too is above western and eastern norms, where the sizes are 52mm and 54mm respectively. Shape: The shape of the condom plays an important role for the wearer; the shape contributes to how comfortable it is to use and helps determine the sensation of the wearer. As such we have moved away from the standard parallel shape for a flared shape to both improve the comfort of the condom, along with improving the sensation. This shape inturn improves the ease of putting on the condom. Thickness: Our condoms are 0.065mm thick, which allows for better reliability and safety while maintaining excellent sensation for the wearer. The condoms are also non-scented, non-coloured to negate the chances of an allergic reaction to the chemical components found within scents and colourants.
(WHO/ UNFPA specify 53 mm ± 2 mm) The thickness range has been chosen to avoid both very thin and very thick (0.80mm and above) condoms. The very thin products are likely to fail inflation requirements, while the very thick ones appear to offer no added efficacy and are likely to be less acceptable to users. The normal thickness range for condoms is between 0.060 and 0.080 mm. Condoms thinner than 0.060 mm are normally classified as thin, and those thicker than 0.080 mm are normally classified as thick.)
Another unique innovative “first” is a quality mark at the base of the condom consisting of the brand name BOSSO 45. This is done for various reasons amongst other, making the condom easily identifiable.
TRADEMARK and COPYRIGHT DISCLAIMER NOTICE
BOSSO 45 is a registered trademark owned by Eagle Impex (Pty) Ltd. All editorial content & graphics including the trademark BOSSO 45 in this presentation are protected by copyright and trademark law & may not be copied, used, or duplicated or any other whatsoever form or nature without the express permission of Eagle Impex (Pty)Ltd, which reserves all rights. Use, copy or duplication of whatsoever form or nature of the registered trademark BOSSO 45 and or any of editorial content and graphics for any purpose is strictly prohibited.